GO FOR THE GOLD - WHY EXPEND THE SAME AMOUNT OF ENERGY IT TAKES FOR THE GOLD JUST TO COME IN SECOND
Perhaps you’ve planned it from the beginning, or maybe you’ve taken years to
decide. Somewhere down the line will come the time to sell your business, and
you want to make sure you come out on top.
“I sold my business†is a magical phrase for entrepreneurs. It conjures up of
pictures of wealth, leisure and exciting new challenges. For many entrepreneurs,
it’s the goal from day one.
“Selling might not be everyone’s objective when they’re starting out, but it should
be†says Ned Minor. Mr. Minor is a transaction attorney in Denver, and the
author of “Deciding to Sell Your Business: The Key to Wealth and Freedom.†It
seems eventually, every business owner leaves their business either sitting down
at a deal table or feet first on a stretcher.
The idea of working until your last breath is not uppermost in our minds when
we start out on that exciting roller coaster ride known as “entrepreneurship.†But
if you aren’t already planning a more graceful exit, you may come out on the
short end of the stick.
When starting a business we’re usually so busy with the details involved in
making it an eventual success that selling out is the furthest thing from our
minds. But the day you start building should be the day you should start
designing your exit. It should be the ultimate goal of your success.
Many entrepreneurs are successive business builders. The fact that they sell one
business doesn’t mean retirement for them, it just means the opportunity to start
another business that has been lurking in the back of their minds. In fact many
entrepreneurs enjoy the building up of a business almost more than the
profitable success it becomes.
What does a saleable business look like? It’s saleable if it’s “scalable†says Minor.
There are small-and-steady businesses sold every day, but the big bucks come
looking for a business that has huge growth potential. Every buyer thinks that
he/she is smarter than the seller, and that they can double or triple the present
business it’s doing. A business will fetch the best price only when buyers believe
they can take advantage of significant future growth potential.
Selling a company’s future upside however, means proving your previous growth
and validating your future growth strategy. You should start with 2 years of
audited financials to backup the historical growth.
Then be prepared to explain
your business strategy and how it fits into the overall market. Be it through
acquisitions that you’ve grown, then show how many more acquisition targets
are still in the market. If through new product development, be prepared to give
the details of your R&D pipeline and your ideas for future products.
Now as for buyers, there are two types. There are “financial buyers†who will
typically pay a lower price because they have a fire-sale mentality. You need to
find the strategic buyers out there, and paint a picture for them.
Show them a
great customer relationship, a great piece of intellectual property, an advantage
in time to market, or a key employee. Show the strategic buyer how one plus one
equals three.
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