BOOK NAME:
Active Listening
New for 2011
Active listening requires the listener to understand, interpret, and evaluate what they are being told. Without this, communication is nothing but a façade, which may suffice when you are passing the time of day talking to a neighbor in the street, but is wholly inadequate in any business environment. As businesses depend on human interaction to succeed, the quality of that interaction must be of the highest caliber and interaction means communication.
Active listening focuses attention on the speaker. It involves the listener subjugating their own needs for a while in deference to those of the listener. It requires concentration and a genuine willingness to hear what is being said.
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