Table of Contents
Introduction
Chapter 1 – Choosing the Right Business 6
Chapter 2 – Opening the Business 33
Chapter 3 – Marketing Your Business 49
Chapter 4 – Home Is Where You Work! 77
Resources and Links
Small Business Resources 93
Work At Home Mom Online Communities 94
Tax Help in the United States 95
HTML Basics 96
Office Supplies Online 97
Blog Directories and Search Engines 98
Introduction
If you’re reading this book, chances are you’re a mom, a dad, or even a
grandparent who wants to work from home. You may have made this decision for
any number of reasons:
· You want to spend more time with your family
· You’re tired of the nine-to-five working world
· You're already retired or almost so
· Downsizing or layoffs have hit your industry
· You want a second household income
· You’ve finally decided to turn your dreams into a reality
· You’re seeking more out of life
· You want to change the world
Do any of these apply to you? Whatever reasons are behind your decision to
start working from home, it’s a given that you want to be successful. There are
generally two profiles we imagine when it comes to working from home:
The idle rich scenario. Work from the comfort of your own home! Sit around in
your slippers and watch the money roll in!
The Internet and television
infomercials abound with advertisements from companies that promise a
leisurely lifestyle and the road to Easy Street—usually with a “minimal
investment†in their products or services. Some companies prey on a work at
home mom’s deepest desires: no clocks to punch, limitless time with your kids,
profits without effort. They promise swimming pools and mansions…but usually
deliver empty bank accounts and shattered dreams.
Will working from home give you this?
The hard-working hamster wheel scenario. Gloomy statistics predict a bleak
future for those who walk the entrepreneurial path. Small business represents a
sliver of the American economy.
90 percent of small businesses fail within three
years of start-up. The dot-com bust of the eighties erased all possibility of
building a successful online business. Some are true, and some are myth, but all
paint a picture of the struggling business owner who puts in ninety-hour weeks
and sacrifices everything—only to realize little or no profit, and eventually resign
to failure.
The good news? Work-from-home reality lies somewhere between these two
extremes. Thousands of people run successful businesses from home, with more
joining the ranks every day.
They may not make headlines as the latest overnight
millionaire successes, but they earn a comfortable living and find satisfaction in
their work, while spending more time with their families and less time toiling
behind a corporate desk.
So…why choose Internet marketing?
Despite the prevalent idea that online businesses are doomed from the start,
there are many successful Internet entrepreneurs who know better.
The Internet
makes it possible to reach people all over the world. This means online
businesses can find a niche and create a successful company that would have
been impossible to maintain through traditional methods.
There are billions of people online today. You only have to reach a fraction of a
percent of them to become a successful Internet marketer. If you reach the right
audience, you can create a profitable online business, and enjoy all the benefits
of working from home.
This book will show you how.
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You can't have everything... where would you put it? I plan on living forever. So far, so good. Ability is what will get you to the top if the boss has no daughter. Just remember, if the world didn't suck, we'd all fall off. Before you criticize someone, you should walk a mile in their shoes. That way, when you criticize them, you're a mile way and you have their shoes. I used to eat a lot of natural foods until I learned that most people die of natural causes.
