What You Need to Know About Viral Marketing + BONUS Viral Zip Lite_RR
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Introduction by Author
Dear Friend,
The term “Viral Marketing†is often tossed around,
without people really knowing what it is or how to
harness its power to increase their profits. How
does viral marketing really work and how can you
use this incredibly effective tactic to make
exponential leaps in your website’s exposure?
Viral marketing is simply a type of internet marketing
strategy where you deliberately design your product,
marketing and content in such a way that it inspires
people to pass along your content to their friends.
Extremely viral campaigns can start with as little
as a thousand visitors and explode to millions of
visitors.
This is in stark contrast to direct marketing or
branding, where your progress is typically incremental.
Instead of growing “step by step,†with viral marketing
the idea is to get your product to spread like wildfire
over a short period of time.
Viral Marketing is Deliberate
A lot of people approach viral marketing as if it happens
by accident. Contrary to popular belief, far more often
than not, successful viral marketing campaigns are engineered
and designed to be viral before they ever went viral.
By the same token, if you want your campaign to go viral,
you’re going to have to plan it that way from the start.
A lot of people launch their programs and simply expect it
to “go viral†without properly structuring their campaigns
to make it so.
Going viral will not happen on its own. In fact, quite a
bit of work goes into making a campaign go viral. But in
the end, the results make it all worth it.
These are the steps to creating a viral marketing campaign:
1) Creating a campaign that invokes emotion.
2) Create a great name, USP or tagline for the campaign,
to create interest and memorability.
3) Use or create a medium that allows the campaign to be
passed on easily and spontaneously.
4) Seed the initial group of people who will see the
campaign deliberately.
5) Go Viral!
What You Need to Know About Viral Marketing + Viral Zip Lite_RR
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