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The investment that companies are making in email marketing has been rising continuously. In 2007, around 17% companies in the US spent more than $75,000 per annum on email marketing and this number jumped to 25% in 2011. Email marketing is not only highly effective, but is also one of the most cost efficient techniques of reaching out to your target audience. However, often marketing emails are marked as spam and never viewed by your prospective customers. To make the most of this great opportunity, you would need some powerful tips as well be aware of the things to avoid. Market Your Business Globally at an Affordable Cost Are you using the fastest growing marketing medium to the best advantage of your business? Most of your target audience spends more time browsing the Internet than watching television, reading a newspaper or flipping through a magazine. Can you really afford to not leverage the power of the Internet? 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