Unleash the entrepreneur inside you!
This E-Book is designed for people who want to start their own business. It describes all the important aspects to think about when beginning from scratch.
This book is organized into chapters that cover the most important building blocks of any startup: Setting the Stage, Core Lessons, Marketing, Building a Team, Communication Matters, Strategic Thinking, and Exiting Your Business.
The chapters themselves are composed of individual, discrete lessons that stand alone and can be read independent of the other parts of the chapter. Several of our favorite books follow this standalone format and we have followed that paradigm here. The compact size of each section is deliberate in that each is a distillation of one or two standalone concepts from our entrepreneurial experience. We believe that your ability to understand and remember these ideas is best supported by getting to the point quickly, and keeping the volume of text to a minimum.
Each subsection has a title that is intended to support your recall of the subject—a mnemonic key to assist your memory. In our businesses and our consulting with entrepreneurs, these are phrases or keywords that we frequently teach and use as labels for the important ideas within.
If you’re a new or aspiring entrepreneur, we recommend reading the book from the beginning, and working your way through the chapters in order. If you’re an experienced entrepreneur, this book can be read straight through or by sections in random order without loss of congruence.
