E-Book - 307 pages
This is not the “50 Proven Design Fixes†book I intended to write. This is a guide you can use to transform the success rate of any web site. Its lessons will be useful to every web site owner, every marketeer, every web developer, and every designer.
You need no particular creative or technical skills to apply the lessons in these chapters. Crafting web sites that work comes down to a few simple disciplines, which I set out for you in a simple step-by-step guide.
This book is for everyone who has a web site that is failing, is just “doing okay,†or even doing pretty well. If you own a web site, or you are in charge of one, and you suspect it could be doing more, I think you are right.
Most web sites do not perform anywhere near their potential. They are not seen by enough of the right people. And when folks do visit the site, the vast majority leave again without getting what they want, or fulfilling the site’s goals. Do not assume that this is the way it has to be.
Some web sites are found by more of the right people, and when those people come they take action. These sites do really well for their owners. Do they succeed because they look fantastic, or because they have had thousands invested in search engine optimization? No, that is usually not the case. Web sites that work do a couple of things well: get seen by the right people, and make it easy for those people to find what they are looking for. This book tells you how you can do the same.
This book is organized into two parts. Part I shows you a simple process you can use to multiply the traffic to your web site. Part II gives you the techniques you need to get visitors to engage with your web site, and to continue to interact until they achieve what you want them to do.
I encourage you to start at the beginning and read through. There are hundreds of tips and tricks in these pages, but none of them alone will give you breakthrough results. When you understand the complete process of web site optimization, you will be ready to make a few critical changes that will transform your web sites, and have a platform on which to build ongoing optimization.
