Table of Contents
Introduction: Know Thy Self ................................................................................. 5
Chapter #1: Traffic the Lazy Way – Forum Posting .............................................. 6
1.a. Why You Should Post on Forums .............................................................. 6
1.b. Creating a Forum Master List .................................................................... 7
1.c. Managing Your Time Effectively ................................................................ 8
1.d. Using a Signature ...................................................................................... 9
1.e. Posting with Traffic in Mind ........................................................................ 9
1.f. Becoming Known and Respected ............................................................. 10
1.g. Getting Traffic .......................................................................................... 10
1.h. Becoming a Mod ...................................................................................... 11
Chapter #2: Blogging for Traffic ......................................................................... 12
2.a. Why Blogging Generates Traffic .............................................................. 12
2.b. Blog Platform Options .............................................................................. 12
2.c. Creating a Blog ........................................................................................ 13
2.d. What to Post ............................................................................................ 14
2.e. Ping Your Entries ..................................................................................... 16
2.f. Posting on Blogs ....................................................................................... 16
Chapter #3: Getting Inbound Links ..................................................................... 17
3.a. Why Inbound Links are Important ............................................................ 17
3.b. Link Exchanges ....................................................................................... 17
3.c. Purchasing Links ..................................................................................... 19
3.d. Link Directories ........................................................................................ 21
Chapter #4: Article Marketing ............................................................................. 22
4.a. Why Article Marketing Works ................................................................... 22
4.b. Writing the Articles ................................................................................... 22
4.c. Submitting the Articles to Directories ....................................................... 24
Chapter #5: Content-Driven Traffic – Slow, but Reliable .................................... 25
5.a. Why Putting Good Content on Your Site is Critical .................................. 25
5.b. How to Optimize Site Content for Traffic .................................................. 25
5.c. Using WordPress to Build Your Site ........................................................ 26
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5.d. Getting Cheap, New Sources of Content ................................................. 26
Chapter #6: Recycling Old Traffic into New Traffic ............................................. 28
6.a. Creating a Newsletter .............................................................................. 28
6.b. Giving Visitors a Reason to Return .......................................................... 29
6.c. Using Contests Effectively ....................................................................... 29
Chapter #7: Getting on Authority Sites ............................................................... 30
7.a. Cut a Deal with the Site Owner ................................................................ 30
7.b. Write a Feature Article as an Expert ........................................................ 31
7.c. Allow the Owner to Review Your Product (and Have a Free Copy) ......... 32
Chapter #8: Take Your Marketing Campaign to the Streets ............................... 33
8.a. Why Offline Advertising Could be More Effective .................................... 33
8.b. Creating and Posting Flyers .................................................................... 33
8.c. Bumper Stickers ...................................................................................... 34
Chapter #9: Traffic Comes from Within – Improving Your Products ................... 35
9.a. Why Good Products—Not Marketing--are the Key to Success ................ 35
9.b. Asking Customers for Feedback .............................................................. 35
9.c. Fixing Major Problems ............................................................................. 35
9.d. Continuously Fixing Minor Problems ....................................................... 36
9.e. Adding Features ...................................................................................... 36
Chapter #10: Pay Per Click Advertising – The Procrastinator’s Dream .............. 37
10.a. How PPC Advertising Can Transform Your Business............................ 37
10.b. How to Become a PPC Advertiser ......................................................... 37
10.c. Using Google AdWords ......................................................................... 38
Chapter #11: Joint Venture Partnerships – the Fast Track to Fast Traffic .......... 41
11.a. Why JV Partnerships Can Skyrocket Your Traffic ................................. 41
11.b. How to Find JV Partners ........................................................................ 41
11.c. How to Work with JV Partners ............................................................... 42
Chapter #12: Give Stuff Away for Free .............................................................. 43
12.a Giving Your Products Away for Free....................................................... 43
12.b. How to Generate Traffic by Giving Away Products ................................ 43
Conclusion ......................................................................................................... 45
