Mobile Content Marketing
"Go Mobile with Your Marketing Plan to Gain More Customers, Earn More Profits, and Stay Ahead of the Competion"
Dear Business Owner,
You'd never intentionally leave money on the table. You're far too savvy for that. You have a well-developed sales funnel, you've built a solid relationship with your customers, and you keep up-to-date on the news and innovations in your industry. Unfortunately, today's technology is threatening to leave you behind.
I'm talking about mobile marketing, what should be the single most important aspect of nearly every business owner's advertising plan, but is all too often simply overlooked. With more than 70% of the world's population now having access to a mobile device (that's more than have computers, even), it's critical for your business to have a mobile marketing plan. Without it, you'll be left in the dust.
And that's what Mobile Content Marketing is all about.
Critical Information for Every Business
There are 5 billion - with a "B"! - active mobile subscriptions in the world today. When you consider that there are only 6 billion people in the world, and just over 1 billion personal computers, you can see that by not considering mobile users when you develop your marketing plan you're ignoring a huge market.
Not only that, but mobile users are abandoning their PCs at an alarming rate. As mobile devices become more flexible - and less expensive - many users are finding they no longer have a need to be tied to a desktop computer. Even laptops, the "mobile device" of choice just a few years ago, are being edged out of the marketplace by the sleek, sexy iPad and ultra-portable netbooks.
If you're not taking steps today to integrate mobile devices into your marketing plan, you risk being left so far behind you and your business may never catch up. But Mobile Content Marketing can help.
How Apple Changed the Face of Mobile Marketing
Once there were cell phones with limited capabilities. Sure, you could call your husband from the grocery store to see if he wanted lasagna or chicken for dinner, and you could text your kids to find out what time to pick them up from practice. (Although with just a numeric keypad, it was a bit of a challenge.)
Today, though, we've got tiny little computers that fit in the palm of our hands. And just like with real computers, we're not satisfied doing the simple tasks we once used them for. Now we want more, and Apple was happy to comply.
The iPhone was introduced just four years ago, and with it came a whole new tool for mobile marketing - the app.
Short for applications, iPhone apps quickly became the device's biggest selling point. Today, more than 300,000 apps are available for download through iTunes. You can find apps that enhance the useability of your iPhone, perform useful functions, or are just plain fun.
What does that mean for small business owners? Another opportunity to engage and interract with your customers in the way they prefer. Now you can
• Put your business contact info - including turn-by-turn directions - in the palm of your customer's hand. Phone numbers are so last year! Today's mobile marketing brings your customers right to your door.
• Make it easy for your customers to buy - they'll choose you over your competition every time if you make it easier for them.
• Entertain your customers - and keep them coming back for more.
The possibilities for mobile marketing with apps are limited only by your imagination - and your budget. Developing an app can be a costly endeavor, but don't let that put a damper on your mobile marketing ambitions. There are other, less expensive, but no less effective methods. With Mobile Content Marketing, you'll learn everything you need to know to begin building a mobile marketing plan from the ground up.
Mobile Marketing Step-by-Step
This informative, easy-to-read report is packed full of useful information every mobile marketer needs to know. From optimizing your websites to staying on the good side of the FTC, we'll walk you through all the steps, including:
Evaluating your current site - our six-point checklist will help you quickly identify your biggest mistakes.
Eight regulatory commissions you need to know - so your mobile campaign doesn't end up in the SPAM file!
Hidden dangers to watch for - including fees your customers could incurr just by opting in to your mobile marketing plan.
Tips for encouraging mobile customers to participate in your marketing - engage and interact with your customers and they'll come back again and again.
Handy site-testing advice - including two websites that will help you quickly find the problems your mobile users encounter on your site.
You'll also quickly learn the technical side of mobile marketing, including:
How to take advantage of modern devices - Newer phones automatically render your site in a mobile-friendly manner, but does it preserve your message?
What accepted web practices are a big mistake when it comes to mobile - and how you can keep your mobile AND static customers happy.
Where to go for more advanced help - and how to learn the best practices of mobile marketing from the very group that maintains web standards for the world.
Business owners today simply can't afford to ignore their mobile customers. As cell phones and other devices become more powerful and less expensive, you'll soon find that more customers than ever want and need to stay in touch with you via their mobiles. And if you don't provide the content they're looking for, you can bet your competitors will.
Mobile marketing is not as simple as shrinking your site down to fit in an iPod display, but it doesn't have to be complicated and technically challenging, either. In Mobile Content Marketing, I'll show you exactly how you can achieve your mobile marketing goals quickly and easily, and keep your customers happy and returning to you again and again.
But even if you find this report doesn't meet the needs of your business, you'll be glad to know about my...
So grab a copy today, and start planning your own mobile marketing campaign. Soon you'll have more happy customers than you ever imagined was possible. You'll reach a whole new audience just by approaching them in the way that works best for them, and you'll be able to contact them no matter where they are or what they're doing. No more waiting for them to open up an email or visit your website. Now you can reach out to them wherever they are!
I guarantee that once you read my guide and get started planning your mobile marketing campaign, you’ll be just as excited as I am about going mobile. You’ll see how it can grow your customer base, increase your profits, and attract a completely different demographic to your business – just by offering them what they're asking for!
Best of all, mobile marketing gives you…
• A new, powerful way to stay in touch with your existing customers.
• Innovative techniques you can use to turn your customers into a loyal community of buyers.
• Fun ways you can transform your mobile campaign into a viral Internet sensation.
• Critical sales boosting social proof through hugely popular social networking sites.
Of course, mobile marketing is not designed to replace your current marketing efforts. However, when combined with traditional techniques, you'll find mobile marketing can open up a new customer base for you and your business. Give it a try. You've literally got nothing to lose!
To your Membership Site Success,
Claudio D Crooks
P.S. Don't forget: Mobile Content Marketing is backed by my personal guarantee - if you don't find it as helpful as I claimed - if you don't feel you've gained a better understanding of mobile marketing and how it can work for your business, simply shoot me an email, and I'll cheerfully refund your money. And you have a full 30 days to decide. So take it for a spin. I think you'll like what you see!
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