Introduction to Landing Pages
Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with
a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing
pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no
attempt to give visitors a different option.
Another common word that is often used to describe landing page, is “squeeze page†(or “lead capture page†in
some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a
squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the
page loads.
Table of Contents
Introduction to Landing Pages 5
The Landing Page System 6
What You Need Before Getting Started 8
Planning Your Landing Page Theme 9
How to Write a Landing Page that Converts 10
Tips on Increasing Your Landing Page Conversion Rate 12
Driving Traffic into Your Landing Page 14
Finest Examples of Landing Pages 16
Resource Guide 18
