Intro ................................................................................................... 7 purPOSE .............................................................................................. 9 Myths of purPOSE .............................................................................. 9 Myth #1: One Purpose for Life .......................................................... 9 Myth #2: Gargantuan Purpose ......................................................... 10 Myth #3: Menial Can‟t Be Purposeful ................................................ 10 Myth #4: The Purpose of Money ...................................................... 10 People of purPOSE ............................................................................ 10 The Parasites................................................................................. 11 The Survivor. ................................................................................ 11 The Marker. .................................................................................. 11 The Legacy. .................................................................................. 12 Choose Your purPOSE ....................................................................... 12 Dictated ........................................................................................ 12 Created ........................................................................................ 14 The purPOSE Code ............................................................................ 14 Living the Code: John Maxwell............................................................ 15 believe ............................................................................................... 16 “I” .................................................................................................. 16 Silent “I” ......................................................................................... 17 The belIeve Code: ............................................................................ 18 Living the Code: Napoleon Hill ............................................................ 19 YOUnique ........................................................................................... 20 There‟s No ONE like you ................................................................. 20 Your Value .................................................................................... 21 The Best?...................................................................................... 22 It‟s a Wonderful Life ....................................................................... 22 YOUnique Proof… .............................................................................. 23 Quick Competitive Comparison ........................................................... 24 The YOUnique Code .......................................................................... 25 Living the Code: Jim Edwards ............................................................. 26 passiON ............................................................................................. 27 3 Conditions of Passion ...................................................................... 27 1. You Possess the Talent and Ability to Accomplish. .......................... 27 2. You Can Visualize Yourself Completing this Area. ........................... 27 3. It Increases Your Value and the Value of Those Associating with You. ................................................................................................... 28 Passion Vampires.............................................................................. 28 The passiON Code ............................................................................. 29 Living the Code: Mike Litman ............................................................. 29 brANDing............................................................................................ 30 Standing Out .................................................................................... 30 AND then Some… ............................................................................. 31 AND? .............................................................................................. 34 The brANDing Code ........................................................................... 34 Living the Code: Jeffrey Gitomer......................................................... 35 availABILITY ....................................................................................... 36 The Most Expensive Commodity ......................................................... 36 2 Keys to the availABILITY Kingdom ................................................... 37 The availABILITY Code ...................................................................... 37 Living the Code: Matt Fast ................................................................. 39 crEATivity ........................................................................................... 40 Who‟s Hungry? ................................................................................. 40 Four Culinary Schools ........................................................................ 41 The crEATivity Code .......................................................................... 45 Living the Code: Bill Myers ................................................................. 45 FACTors ............................................................................................. 46 “How Much You Makin‟?” .................................................................... 46 Wanna Make a Deal? ......................................................................... 47 Customer FACTors ............................................................................ 49 The FACTors Code ............................................................................ 50 Living the Code: Jay Jennings ............................................................ 50 SERVice ............................................................................................. 52 5 Service Levels ............................................................................... 52 What Customers Want… .................................................................... 56 Three Reminders… ............................................................................ 58 But What About The… ....................................................................... 59 The SERVice Code ............................................................................. 59 Living the Code: Circuit City Jeffrey .................................................... 60 GROWth ............................................................................................. 61 Surprise, Surprise, Surprise ............................................................... 61 Growing Strong ................................................................................ 62 Human GROWth Hormone: ................................................................ 64 The GROWth Code: ........................................................................... 65 Living the Code: Anthony Robbins ...................................................... 66 LEADer ............................................................................................... 67 Inventing the Pace ............................................................................ 67 #2 Ain‟t All that Bad If… .................................................................... 67 Is Anybody Back There? .................................................................... 68 The LEADer Code .............................................................................. 70 Living the Code: Jimmy D. Brown ....................................................... 71 colLABORation .................................................................................... 72 Forging Friendships ........................................................................... 73 Semi-colLABORation ......................................................................... 74 Heartstorming .................................................................................. 74 The colLABORation Code .................................................................... 75 Living the Code: Robert Allen & Mark Victor Hansen .............................. 76 GOals ................................................................................................. 77 The Simple Formula .......................................................................... 77 Placing a To GO Order ....................................................................... 80 The GOals Code ................................................................................ 82 Living the Code: Zig Zigla

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