INTRODUCTION
WORKBOOK OBJECTIVES
WHY YOU NEED TO WRITE A BUSINESS
PLAN
TO PLOT THE COURSE
TO CREATE A FEASIBILITY STUDY
BECOME A BETTER DECISION MAKER
FOR A REALITY CHECK
GUIDE & MEASUREMENT TOOL
SELLING TOOL
CHECKLIST FOR COMPLETING THE
WORKBOOK EXERCISES
BUSINESS PLAN RESEARCH
WHAT TYPES OF INFORMATION TO GATHER:
2
1. Primary Data Sources:
2. Secondary Data Sources;
BUSINESS PLAN OUTLINE
1. EXECUTIVE SUMMARY:
2. COMPANY PROFILE
3. MARKETING PLAN
A. Industry Overview
B. Product/Service
C. Target Market
D. Competitive Analysis
E.1 Promotional Strategy
E.2. Place (Distribution strategy)
E.3. Pricing Strategy
E. 4. Product/Service
OPERATIONAL PLAN
MANUFACTURING PLAN
HUMAN RESOURCES
THE MANAGEMENT TEAM
FINANCIAL PLAN
3
FINANCIAL STATEMENTS
1) Cash Flow Statement:
2) Balance Sheet:
3) Income Statement:
ACTIONS
