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Once upon a time, small businesses where somewhat bound by geographical limitation. If they wanted to serve a larger market, they would have to start doing business by mail order. But many did not want to go the trouble, and of those that did, many found that it wasnâ€™t very profitable. Printing and sending catalogs and other marketing materials can be expensive, after all. So for the most part small businesses kept to their immediate areas.
The internet has changed all of that. Any business can set up shop online without a large amount of capital. Customers from across the country and around the world can see what these businesses have to offer. And the small businesses can profit from a larger customer base.
Thatâ€™s all fine and dandy for some business, but there are certain types of businesses that canâ€™t effectively do business in far away places. Take mechanics, for example. You would be hard pressed to find someone who would send his car thousands of miles to get it repaired. Even if youâ€™re the best mechanic in the world, the transportation cost would be prohibitive. The same is true for hairstylists (unless youâ€™re one that caters to the rich and famous).
Many such businesses are uninterested in building a web presence. They figure that since their market consist of people in close proximity; they are better served by advertising in the yellow pages and local media outlets. Whatâ€™s the point of making your business known around the world if youâ€™re only serving customers in your own backyard?
This way of thinking is flawed for a few reasons. First of all, even if your business model requires customers to visit in person, people who live nearby are probably not the only ones youâ€™ll serve. What about tourists, passers by, and people who come to town to visit family? They need products and services too, and they often think of these needs before they leave home. And they often go to the internet to find businesses that can meet those needs.
Thereâ€™s also a movement away from those age-old marketing methods. More and more people are searching online for all of their needs, local or otherwise. Why drag out the phone book when you can find what youâ€™re looking for on the good old internet? You might be surprised at just how many people toss their phone book because they donâ€™t feel that they need them.
Nobody is saying that you should abandon all of your offline advertising efforts in favor of a web presence. But building a website and getting it listed in local search result can complement those efforts. A successful online marketing campaign can bring great result at a much lower cost than offline marketing and advertising. This report will take you step by step through the process of creating and marketing your local businessâ€™s website for maximum benefit.