That old saying about love making the world better is true.
Life is better when you have someone to share it with. Life is better when you have companionship.
Love, whether it's your first time or you've been together forever, is something that needs to be fed and nourished and kept alive.
You can't keep a houseplant alive by watering it just once a year—so too you cannot keep your love alive by paying attention to your partner once a year on Valentine's Day. It simply doesn't work that way.
By loving and caring and sharing all year, you can make sure that your Valentine's Day will be a memorable day in a year of memorable moments.