The world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage.  In the midst of our fast changing industry, no resource is more valued than the coveted Content Marketing Secret Agent.    These operatives perform their customer segmentation, persona development and editorial planning in the dead of night while most marketers are asleep, snug in their beds. While the average content marketer dreams of page views and search engine rankings, Content Marketing Secret Agents are mapping the customer journey and crafting messages that will pull prospects from awareness to measurable conversions.  Few have been able to crack the code of this elite group but if anyone could, it's the Content Marketing Institute and the content marketing smarties at Top Rank Online Marketing.! We've collected 29 of the most knowledgeable and accomplished Content Marketing Operatives to share their secrets with you. It may be tempting to destroy this dossier of highly valued intelligence before your competitors get to it, but you must resist.  Consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Mitch Joel, Ann Handley and Joe Pulizzi have come together to share one piece of content marketing advice that would send a cold war power into an equivalent state of DEFCON 2. It's as if we assembled, James Bond, Jack Bauer, Ethan Hunt, Mata Hari, Jason Bourne, Evelyn Salt and Austin Powers all in one room and managed a brain drain of their most prized confidential information.  Maybe not Austin Powers, but you get the idea.  We've tried to have a bit of fun with the Secret Agent shtick, but the advice in this book is sound and highly valuable, just like the presentations you'll see at Content Marketing World in 2012. 

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