Introduction To Mobile Marketing :You know, Google is a pretty smart company. They managed to grow to become a billion dollar company in less than 10 years – so they are obviously doing something
right. They haven’t banned my Adwords account just yet – so they are still in my good books.
I pay close attention to what Google does and when their CEO, Eric Schmidt, says that everything Google does from now on is mobile first – I listen.
In fact, in this article he adds that Indonesia and South Africa Google were now seeing more searches on mobile than via the desktop.
Hmmmm, I smell opportunity.
Why do I think mobile marketing is going to be the next huge thing and why have I been preaching this to my readers going all the way back to 2007?
Because the sheer number of people that you can reach via mobile devices literally dwarfs all other advertising mediums – including TV, radio and the Internet combined.
Yes – COMBINED!
Mobile marketing works because advertisers have better control of their marketing message. In fact, text messages have an open rate of 97%.
Try beating that with email marketing.
In the real world, consumers are bombarded with advertising from a variety of different mediums such as Internet, radio, TV, etc.
You probably don’t even notice that you are hit with 700+ advertisements a day. That is because you are so accustomed to drowning out all this advertising noise.
But it is hard for you to ignore a marketing message when it comes directly to your cell phone – right?
A cell phone is almost an extension of the person themselves. Almost everybody carries their cell phone with them wherever they go.
Just take a look at these mobile marketing facts that I managed to dig up:
• Higher response rates - Mobile marketing generates a 15% - 20% response vs. a 1% response with conventional media
• Reduction in marketing costs – Texting is the most cost effective way to market on mobile phones
• Reach more customers – Texting reaches more than 3 billion mobile users With eye-opening statistics like that, do you see how a mobile marketing world is ready to erupt?
There are many different ways to market on mobile devices and many different paths to making money with new channels emerging in the future.
Over the next few sections, let me show you a few different paths to making money with mobile devices.
