Digital Marketing Focus On Measuring Quality, Not Just Quantity Create still images from HD videos to post on Pinterest, Flickr, Facebook and other profiles Create still images from HD videos to post on Pinterest, Flickr, Facebook and other profiles Don’t forget to set default sharing option to “public” or “allow all” All videos should include a closing call-to-action (visit a website, subscribe, comment, share, etc.) For trademarked or copyrighted content or improved measurability, consider digital watermarking Create a text transcript for all videos (good for search engine optimization and ADA compliance) Create an audio-only “podcast” for distribution on iTunes and other audio websites Benchmark the competition (analyze profile design, overall content and level of interaction) Based on analysis of existing videos, the ideal duration to maximize engagement is 30-120 seconds Use Comments, Hot Spots and A/B Testing as your virtual focus group (to determine future content and format ideas)

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