How to Attract Customers with Twitter & Vine : The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter's new mobile video app Vine has been added to the mix, there's even more to measure. Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization. Our book, with a foreword by Laura Fitton, the author of Twitter for Dummies, explains how to use the social network to drive real business results. In this book, you will discover the different stages of optimizing your Twitter and Vine presence for attracting leads and customers. More specifically, this 61 book will teach you how to: • Optimize your Twitter for brand awareness & search • Jump start your Twitter lead generation strategy • Incorporate Vine into your Twitter strategy • Measure the ROI of Twitter and Vine
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