Most businesses these days are reliant, to some degree, on attracting sales via the internet. Social Media, Search Engine Optimization, Video Marketing, and many other online methods are helping small businesses connect with their local consumers.
However, many companies are missing out on one crucial piece of the puzzle when it comes to effectively marketing their businesses:
A mobile-friendly version of their website.
Just take a look around at your customers. Take a look around while walking down the street. Take a look around your own household. One thing that almost everyone has in common today is that we cannot function without our mobile devices.
The current sales boom in smart phones and tablets means that more and more people are accessing the internet via a mobile device every day.
As the 4G network continues to expand across the globe, mobile internet usage is expected to expand right along with it. As the next wave of mobile devices becomes cheaper in price, they will also become more advanced with the ability to handle even more complex tasks.
Due to this, internet access via mobile devices is set to exceed desktop access in the very near future.
In order for small local businesses to be able to compete with the big online businesses, they need to have a good mobile web presence that clearly directs people to their products, services and location.
A strong, profitable website structure is vital if you want to convert your website visitors into revenue.
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