In this book :
Contents at a GlanCe
Introduction—From Dorm Room to Board Room:
The Growth of Social Networks - 1
I Getting Started
1 Getting Around Facebook: The Basics - 21
2 Addressing Privacy Concerns - 47
3 Establishing a Corporate Presence - 65
II Intermediate Marketing Skills
4 Facebook Advertising: How and Why You Should Be Using It - 95
5 Facebook Page Analytics: Tracking Your Success - 111
6 Using Facebook to Develop Communities - 121
III Getting the Most Out of Advanced Facebook Features
7 The Power of Local: Facebook Places and Deals - 147
8 Socialize Your Website with Facebook Connect and Social Plugins - 161
9 Facebook Credits: Social Currency and Your Business - 177
IV Role Models and Predictions
10 Best in Class Facebook Pages - 187
11 What’s Next for Facebook - 207
Index - 217
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