Why Website Load Speed Is Important
Let’s get straight to the point – slow loading web pages will lose you visitors
and most likely a lot of income as well.
Visitors to web pages don’t hang around long if the page is slow loading and
even a difference of less than a second could be the deciding factor between
someone staying on your website or just clicking away.
Website page load speed can affect your search engine rankings, quality
score, visitor numbers and conversions.
So maybe it’s time we all took a closer look at how our websites are
performing in terms of speed because the major search engines such as
Google are certainly looking at site speed now.
There are many factors that determine how search engines view the so called
quality of a website and as we all know the main players such as Google,
Yahoo and Bing all use their own specific algorithm to help them decide how
they perceive the quality of a website.
Not forgetting that you could also get a review by an actual person,
particularly if your website triggers any red flags so to speak.
Although many of us like to think that we are doing the right things with our
websites such as adding quality content this doesn’t always seem to be quite
enough these days.
Particularly with the constant search engine algorithm changes.
You only have to check out a few of the posts in popular forums to see that
there are thousands of websites affected. Some have actually benefited whilst
others have slumped and lost a ton of visitors and seen their revenue fall
massively as a result.
So with website page load speed now seeming to be an increasingly important
factor for website performance it’s certainly worth a closer look.
