Joint Ventures: Tips For Successful Partnerships While it‟s true that a Joint Venture can be a flash-in-the-pan, one-time sort of thing, why waste a golden opportunity? If you treat your JV as a flash in the pan, it‟s guaranteed to turn into exactly that. Your partner may find the experience so forgettable, their non-experience with you slips out of their minds like yesterday‟s email. After all, they did their part (hardly missing a beat from their regular marketing efforts.) They wrote a review, gained a few more subscribers to their list. The commission your sales produced, they hardly noticed among all their others… Worse, perhaps the experience was nothing but a pain for them from beginning to end. With the best intentions, the truth was, your project ended up being:  Disorganized  Full of “gaps”  Less than stunning And you yourself know in hindsight that you fell down on a few details. You tell yourself: “Oh well… I‟ll do better next time.” The only problem is, if this is how things went down, there may not be a “next time!” At least, not with that particular marketer! When Your Partnership Involves More Than Promotion Of course, I was just talking about a minimal JV partnership, where your partner‟s role consisted of simply promoting your product to her list, and adding the resulting commissions to the ones from her 100 or so other sources that regularly trickle in. With a true partnership, however, where you‟ve convinced someone to actually go in with you all the way on developing a product or membership site right from scratch, with both of you sharing responsibilities and tasks from day one, it‟s even more vital that your partnership be successful! You need it to be successful on a:  Legal level – if one of you messes up badly, the other might be out untold hours of time – as well as several thousand dollars  Professional level – if one of you messes up badly, you both may suffer from a loss of reputation – and opt-outs all over the place within your lists!  Financial level – if one of you messes up badly, you both may lose hundreds of dollars in refunds.. or missed sales opportunities I‟ll give you my biggest tip right up front: If you‟re going into a Joint Venture, plan it to be a quality partnership that sets you ahead of the crowd… One that your partner will want to repeat, any time down the years! Why will they be so eager to repeat it?

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