Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for entrepreneurs, managers, marketers, and other business leaders who want to get their companies up to speed in today’s social media landscape. This includes businesspeople rolling out new projects, products, events, or services that would benefit from word-of-mouth and other social media buzz. It’s especially for those who have rolled out social media programs that have disappointed and who need to understand how to get the results they are seeking. Last, it’s for people new to the topic who suddenly find themselves approving budgets, promotions, or initiatives for social media and need to know where to begin and what is at stake.
What you’ll learn
Businesspeople will learn:
* How to assess the size of the opportunity. Not the total social media universe (irrelevant), but the size and complexion of their market niches.
* Reasonable goals for brand awareness, leads, and sales—and how to measure them.
* Best practices for success on Facebook, Twitter, LinkedIn, Groupon, and other SM platforms.
* How much to invest in people and infrastructure based on goals.
* How to write a social media business plan and execute program goals crisply.
* What the legal and PR risks are with a social media program—and how to avoid them
