“Law of Association†Interviewing the Guru
Interview and Package
When it comes to product creation,
many people struggle with the process
and it can take up to several weeks or
more just to create a simple product
for their online home based business.
A great way of creating a quality
product quickly is to interview an
expert in your niche and then package
it up as a product.
Creating an interview product is
definitely one of the easiest and fastest
ways of creating a high quality product which will benefit you and your online
business.
By doing a series of interviews with the experts in your Niche, it will help you
create a great product in its own right, or add additional value to any product you
create.
Giving Credit Where Credit is Due!
What I am about to teach you in this chapter of this book is something I learned
from one of the best teachers you can find on the internet when it comes to doing
Interviews properly.
I believe that when you are sharing information that did not originate from you that
you need to give credit to the proper expert.
What I am about to teach you came from what I learned while listening to the
Barbara Walters of the internet herself, Heather Vale.
I can still remember setting in her class with the feeling that this was not something
for me. No way could I ever possibly do an interview with someone that I knew
nothing about, and on a topic I had not the first clue about what I was talking
about.
After I was done with her class I felt the confidence to at least give it a try. Much
to my amazement it was not something that was near as difficult as I was making it
out to be.
Thanks Heather.
Why Do An Interview?
A better question to ask is probably, why haven’t you, done an interview yet! The
benefits of doing an interview are tremendous to say the least.
I have seen many great ebooks written and sold with little results for the product
creator. I have also seen ebooks put together in a package that contained several
good interviews with the experts to add extra value to the product overall result in
6 figure product launches.
The biggest benefits of doing interviews are:
• They are credibility Builders
• Establish you as an authority Figure
• Simple Form Of Product Creation
• Very Profitable
• An interview is the golden key to opening doors
• It is a fast way to create informational products
• Leverage traffic from the experts
• Expert by application
• Powerful interactive format
You need to know that limited expertise equals limited income.
Now don’t get me wrong because I am not telling you that you will not profit at all
if you have limited expertise in your Niche. This can’t be farther from the actual
truth in this business.
The number ONE mistake most newbies make – They think that THEY have to be
an expert or guru in order to sell good, high-value information products… and they
could not be more wrong.
What people really want is credible information based on expertise and experience
– But YOU don’t have to be the person who has all that!
The experts are out there – Get hold of them. Ask them the questions and you sell
the answers.
What you’re about to discover in this chapter is how to use other people’s skills,
reputation and time to leverage yourself from zero to hero in any niche market..
• Overcome your “FEAR and AWE†of Gurus
• Stop struggling to get recognition in your market….
• Start capitalizing on the expertise of others
Just a Few Facts to Think On before we get started are:
FACT 1 – It’s easier to work with established leaders or gurus, than to work
against them and try to beat them at their own game.
FACT 2 – When people associate you with other gurus, you are branded as a guru
too even though you may be a complete newbie.
FACT 3 – Once you’ve been branded as an expert or a “guru,†people are willing
to pay through their noses to do business with you.
I am not sure about you but I like those facts, especially number 3.
