Module 1 - An Introduction To Internet Marketing [THE INTERNET MARKETING “NEWBIE GUIDE”] What is Internet Marketing? Internet marketing is really one of the most versatile and lucrative business opportunities that is possible today. It deals with the marketing of products and or services over the internet to a specific demographic or throughout the world. Basically, you will be leveraging on the power of the internet and its spread to find prospective consumers and make them customers. The main purpose of internet marketing is to take advantage of the internet as a medium to sell products and services which will satisfy a broader range of consumers than are available in a single location. Internet marketing is also a very valuable method of providing information to these consumers in a way that will help convince them to make a purchase. The way this works is simple, as many of the products and services available online are at about the same price of those available in stores, the internet makes them easily available and a very convenient location to shop. The internet also allows for products and services which are not available nearby to be purchased and used by customers. This makes it possible for anyone to sell nearly anything regardless of their geographic location. Internet marketing opens up several opportunities for you to create revenue streams by becoming a marketer online. You can either sell your own products and services or go about selling products and services created by someone else. To accomplish this, you will need to apply strategies and techniques which will use the internet in a way that will help you reach and exceed your marketing goals. We will learn this later on in this course. But first, let's take a look at the most common types of websites that people use to make money online with... Understanding Blogs The term blog refers to a website that is basically a shared online journal. It’s is a mash-up of the words “web” and “log” to create “blog.” Blogs are a way to provide commentary about opinions as well as various forms of information which can be provided via blogging. Blogging rapidly became popular in the late 90s around the turn of the millennium and has continued to grow. Blogging itself has evolved as an option which can be used to market online to followers of the blog. Blog followers tend to be readers who are interested in what the blogger has to write about nearly every subject. The possibility of getting a reader to be interested in a blog is very high depending on which niche the blog deals with. The blog can reflect on a certain niche with a great deal of information into the subject matter and attract more followers over time. Blogs have been observed to maintain steady growth of followers which could then be marketed to later on. A blog that continues to grow is simple to maintain by having the writer provide a posting or blurb on a related subject. These tidbits of information will spark the interest of blog followers and keep the blog populated with regular readers. Once the blog owner has enough followers, they can really market to their readers by plugging products or providing advertising on their blogs. Either way, they can make money based on their influence and the popularity of the blogs that are being updated. A fairly populated blog can really rake in large amounts of revenue from their readers that are interested in what is marketed through the blog interface. Examples of Blog Uses Daily Journal This is often the most common use of a blog by the traditional user that just wants to keep a blog. They will use the blog to write about what happened in the day, any thoughts or ideas that they had and enjoy sharing with others who are interested in reading. These are more to the effect of a personal diary with the element of publicity. Corporate Blogging These are a blog type which is used for business interests. These can be used to help create a brand, develop marketing as well as being an option that is useful for public relations. These corporate blogs are very useful for boosting the image of the business or corporation. These are also more than likely possible to be group managed which allows several moderators have the ability to post content to the blog under a variety of aliases. These are the ultimate tool for providing information about what the business does to help out the community, lower industrial costs and much more. This will help the business get on the good side of their customers. Niche Blogs These are also fairly common and are designed to offer information on a subject of interest. These types of the blogs are the ones which are targeted the most by internet marketers. They can focus on just about any field such as politics, travel, housing, fashion, education, art, music, etc. The reason why they work so well for internet marketing is the fact that they are so focused. This makes it easier to advertise to the interests of the audience based on their tastes. If you are able to hit upon their tastes, you advertising and internet marketing will work much better on them. Media Blogs The media blogs are a newer type of blog which works much better with the faster internet connections and the demand for entertainment that requires less thinking power. These are very simple to maintain and only require that the blogger offers content for their followers to enjoy. The content can be anything from artwork, photography, music, videos and even interactive games. Media blogs can reuse content in several ways which makes them the simplest to keep populated. Media content can just as easily be spun and reticulated into new content to be offered to followers to enjoy. Blogs are naturally one of the attention-grabbing forms of online entertainment that are available today. Several blog services are designed specifically to provide an outlet to sell to the audience while others are designed to be used strictly as a journal. Utilizing the former is what internet marketing will aim to work towards.

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