Book Description
Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine social web data, analysis techniques, and visualization to help you find what you've been looking for in the social haystack, as well as useful information you didn't know existed.
Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools.
Build Communities, Engage Members and Promote Your Site
Book Description
Discover the fundamentals, misconceptions and basic implementations of social media as well as WordPress features to drive more site engagement. Create group forums using bbPress and BuddyPress, while automatically publishing WordPress posts to Twitter using RSS feeds. Incorporate memberships and make category-specific content restrictions applicable only to non-members. Implement Google Analytics to tracking your social media efforts and learn how to automatically email analytical reports. Easily maintain your site by automatically backing up your site and publishing posts via email. Automatically post tweets, so you can spend more time on genuine dialogues and less time on producing relevant tweets. Produce QR codes for your print collateral so you can improve the accessibility of the relationships you've built online.
Book Description
Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine which networks fit your marketing program, and learn the techniques necessary to measure results and track return on investment.
