Introduction
You've realized the importance of follow up… but that’s only the start of your story. Now you need to create a follow up cash plan – one you can use with every campaign.
Setting up a good plan that is flexible yet consistent contributes more to becoming an authority figure – one who people naturally and automatically turn to – than any other single strategy.
Using your follow up plan with every campaign ensures you make the most profit possible out of all the work you do and every product you create.
In this Special Report, we’re going to take a detailed look at what makes a top-notch follow up plan – and why. Understanding not just the `what’ or ‘how’, but also the `why’ makes it easy to implement and adapt your follow up methods to any online (and offline) marketing situation.
Table of Contents
Introduction 4
Exactly What Is “Follow Up”? 4
Beyond Consistency 5
Thinking Like Your Customer 6
Balance 8
Putting It Together 9
Deliver What You Promise 9
2. Help Them Keep Moving Through Your Process 9
3. Remove the Bumps and Glitches 10
4. Provide them with Access – to You 10
Section II. Follow Up Techniques 13
1. The Email Series 13
2. The Personal Follow Up 15
3. The “Blast from the Past” email 16
4. The Newsletter Strategy 16
5. Don’t Forget the Snail 17
10 Focused Follow Up Tips 18
10 Biggest Follow Up Mistakes 19
Overcoming Your Fear of Selling 20
