To ALL SALESMEN EVERYWHERE:
I sincerely dedicate this book, with the fervent prayer and hope that you will read it well; that you will endeavor to understand its principles and thus come to a vital realization of your creative power and ability. Your success will be my reward. * Earl Brevette
Creative selling is both a science and an art.
The science teaches you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing the satisfaction of the prospect by convincing him that the thing you want him to buy will best fulfill his needs and desires.
In fact, it is creating a want that did not exist before.
Creative selling is an individual accomplishment. It embraces you and the power within you to think and to create.
These qualities and attributes are individual, and no one but you can develop them. Therefore, my purpose is to help you to develop them by drawing on the latent forces within you.
And Many More!
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