Two guys wrote this book—David Lindahl and Jonathan Rozek—and we intentionally
wrote the book as if it were a conversation between two people, one of whom is you .
You’ll see that we say things such as, “I hope you see the v alue in . . . †and not “We
hope you see the value in . . . †This is a more conversational and direct approach than if
you constantly saw alternating versions of : “We think . . . , †“Dave says . . . , †“Jon built a ... , †and so on .
Y ou’ll al so soon see that the real secret to your six -figure second income i s not in
tangible product s and not in gimmicks, but in honest and direct communication between
you and your customers. Thi s book is our attempt to do the same with you
