When you need to raise money fast, build a list of buying customers, or just improve your revenue stream, it pays to take a page from the retail marketing handbook and hold a fire sale. After all, it's worked for brick and mortar businesses since retail was invented, so making it work in the digital age should be a snap!
Well, maybe. Obviously, some things are different. For one, you haven't actually had a fire (I hope!) and even if you did, digital products aren't likely to suffer smoke damage the way a sofa would. But with a little tweaking, a firesale can grow your internet business in ways you would never have dreamed. Imagine...
* More traffic - because everyone loves a great bargain!
* More customers - those who might never have tried your product or service will jump at the chance now that your prices are so low!
* More profit - deep discounts don't have to equal a financial loss. Make up for price by selling in massive quantities!
