Google continually develops and delivers more ways to make its search engine function more socially and the +1 function may be the most effective way for recommending content yet.
The concept of the +1 button is simple. It may be compared to other social networking platforms’ methods of recommending websites but +1 goes over and beyond their capabilities.
Google’s +1 function can affect a website’s search ranking based on recommendations from users. With the right strategy and a wide social network, a website can generate site traffic just by simply adding a +1 button on a webpage or specific content.
Internet Marketing book Plus 1 Traffic Wave covers: What is Google + 1 and How Does it Work, How does +1 Benefit a Website, Getting Started with Google +1 and How to Create Traffic Using Google +1.