Part 1
Table Of Contents
Foreword
Chapter 1:
Why The Top Is The Most Important Aspect?
Chapter 2:
Writing A Powerful Headline
Chapter 3:
Understanding The Psychology Of Headlines
Chapter 4:
Headlines Examples
Chapter 5:
Headline Swipes You Can Use
Wrapping Up
Part 2
Table Of Contents
Foreword
Chapter 1:
The Body Of The Copy
Chapter 2:
Maintaining The Flow Till The End
Chapter 3:
Write It Like Telling A Story
Chapter 4:
Build It Up Through Pain, Aggravation and
Solution
Chapter 5:
Presenting The Offer
Wrapping Up
Part 3
Table Of Contents
Foreword
Chapter 1:
Securing The Order
Chapter 2:
Using Guarantees
Chapter 3:
Using P.S.
Chapter 4:
Structuring The Order Page To Complete The
Order
Chapter 5:
Using An Exit Script In Case They Reject The Offer
Chapter 6:
How To Write A Good Thank You Page So Your
Customer Feels Appreciated
Chapter 7:
Ways To Minimize Your Refund Rates
Wrapping Up