TABLE OF CONTENTS Introduction ......................................................................................................... 6 Offline Methods Cold Calling ......................................................................................................... 9 SMS Marketing .................................................................................................. 12 Information Marketing ...................................................................................... 15 Buttons .............................................................................................................. 17 Name Cards ....................................................................................................... 20 Door To Door ..................................................................................................... 22 Classified Ads ................................................................................................... 24 Networking Conventions .................................................................................. 26 Trade Shows...................................................................................................... 28 Home Parties ..................................................................................................... 30 Social Networking ............................................................................................. 32 Events And Launches ...................................................................................... 34 Publicity ............................................................................................................. 36 Publish A Book ................................................................................................. 38 Word Of Mouth .................................................................................................. 40 Online Methods Blogging ............................................................................................................ 43 Blog Commenting ............................................................................................. 46 Article Marketing ............................................................................................... 48 Tell A Friend ...................................................................................................... 51 Forum Marketing ............................................................................................... 53 Email Marketing ................................................................................................ 55 Social Bookmarking ......................................................................................... 57 YouTube Marketing ........................................................................................... 59 Yahoo! Answers ................................................................................................ 61 Press Releases.................................................................................................. 63 Buying Banner Advertising .............................................................................. 65 Online Classified Ads (Craigslist) ................................................................... 67 EBay Traffic ....................................................................................................... 69 Organic Search Engine Traffic......................................................................... 71 Pay Per Click Advertising ................................................................................ 73 Ezine Solo Ads .................................................................................................. 75 Podcast Traffic .................................................................................................. 77 Directory Submissions ..................................................................................... 79 Social Networking Traffic ................................................................................. 81 RSS Submission ............................................................................................... 83 Traffic Exchange Programs ............................................................................. 85 Co-Registration Leads ...................................................................................... 87 US Free Ads ...................................................................................................... 89 User Generated Reviews .................................................................................. 91 Viral Reports...................................................................................................... 93 Ad Swapping ..................................................................................................... 95 Giveaway Events ............................................................................................... 97

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