This book aims to teach you the ins and outs of using Google AdWords without using up a lot of precious time. Divided into easy-to-follow lessons that you can tackle in about 10 minutes each, you learn the following AdWords tasks and
topics:
* Creating an AdWords account
* Writing your first AdWords ad
* Identifying your target markets, demographically and geographically
* Deciding where you want your ads to appear
* Setting your budget and creating an approach to bidding
* Identifying the keywords that will bring customers to you
* Writing great ads that appeal to your target markets
* Starting and expanding your ad campaign
* Using day-of-week and time-of-day ad targeting
* Using AdWords tools to improve your results
* Using AdWords reports to improve your return on investment
* Improving your website for better AdWords results
* Moving up to Google Analytics
After you finish these lessons, and the others in this book, you’ll know all you need to know to take Google AdWords as far as you want it to go.
