Introduction
When we think of seasonal marketing, we typically think of Black Friday sales
at the local mall, or January white sales at Macy’s. But for online business
owners, seasonal marketing is just as important.
No matter what kind of business you operate – virtual assistant, affiliate
marketing, information product marketing, or even retail sales – your
business undoubtedly has seasonal ebb and flow. Learning to take advantage
of the seasons, whether or not they follow the norm, is the key to maximizing
your profits and your advertising dollar returns.