Table of Contents
1 - TIPS FOR A FANTASTIC BUSINESS BLOG:
AN INTRODUCTION…………………………………………..5
CONGRATULATIONS! YOU’VE COMPLETED THE FIRST STEP IN YOUR JOURNEY TO
CREATING A DYNAMIC, EXCITING, INFORMATIVE BLOG FOR YOUR BUSINESS BY
CHOOSING TO READ THIS EBOOK! IN THIS CHAPTER, WE’LL DISCUSS SOME BASICS
OF BLOGGING – WHY TO BLOG, WHAT TO WRITE, WHO A BLOG ATTRACTS, AND
MORE!
2 - BLOG HOSTING 101:
AN OVERVIEW OF THE BLOGGING “BIG GUYS”……..…8
FROM LARGER BLOG-HOSTING SITES SUCH AS BLOGGER AND WORDPRESS, TO
MICRO-BLOGGING SERVICES LIKE TUMBLR, THE LANDSCAPE OF SITES THAT WILL
HOST YOUR BUSINESS BLOG CAN SEEM VAST! HERE, WE’LL MOVE THROUGH SOME
TIPS THAT WILL HELP YOU TO CHOOSE THE BEST HOSTING PLATFORM FOR YOUR
BLOGGING NEEDS.
3 - WHAT TO WRITE & HOW TO WRITE IT:
A BEGINNING BLOGGER’S GUIDE TO CONTENT……..…12
THE MOST CRUCIAL ELEMENT OF YOUR BLOG IS THE WRITTEN CONTENT YOU
PRODUCE. IN THIS CHAPTER, YOU’LL LEARN TIPS AND TECHNIQUES THAT WILL HELP
YOU COMPOSE WELL-PLANNED, ARTICULATE, INTERESTING CONTENT FOR YOUR
READERS, KEEPING THEM INTERESTED IN YOUR WORDS AND HUNGRY FOR MORE!
4 - PROMOTING YOUR BLOG:
GENERATING TRAFFIC TO THE CONTENT PRODUCED….18
ONCE YOU’VE GAINED READERSHIP FOR YOUR BUSINESS BLOG, YOU’LL KEEP
CUSTOMERS INTERESTED BY PROMOTING YOUR SITE IN EFFECTIVE, ATTENTIONGETTING
WAYS. FROM SOCIAL MEDIA TO PRODUCT GIVEAWAYS – LEARN HOW TO
USE THESE TRIED AND TRUE WAYS OF PROMOTING YOUR BLOG TO KEEP THE
READERS ROLLING IN!
5 - DIRECTING TRAFFIC:
USING YOUR READERS TO GROW YOUR SITE………..…24
ALTHOUGH THE CONCEPTS OF WEB ANALYTICS AND SEARCH ENGINE OPTIMIZATION
CAN APPEAR HIGH-TECH AND OVERWHELMING, YOU’LL FIND IT EASY TO GAIN A
BASIC KNOWLEDGE OF THESE CONCEPTS THROUGH THE TIPS IN THIS CHAPTER.
LEARN WHAT YOUR READER BASE WANTS TO KNOW, AND HOW TO HELP THEM FIND
THEIR DESIRED INFORMATION THROUGH YOUR BLOG!
Blogging
for
Business
4
6 - FINAL THOUGHTS:
A BUSINESS BLOGGING WRAP-UP…………..………28
AS WE BRING OUR COLLECTION OF TIPS AND TRICKS TO A CLOSE, WE’LL OFFER
SOME FINAL THOUGHTS, TIPS, AND IDEAS THAT ARE SURE TO GET YOU ON THE
RIGHT TRACK AND READY TO PRODUCE KNOCK-OUT BLOG CONTENT!
