Why You Need to Follow Up with Your Customers You create a digital information product, and work hard towards your product launch. You announce it to your list. You’ve even done quite a bit of legwork in advance and promoted it via email, Twitter, Facebook, article marketing and guest blogging… and maybe even a guest interview on a web radio show. The big day comes. You’re quite pleased with the sales. But they trickle off within the first month - perhaps even the first week or two – and after that, you’re lucky if you make $100 a month on your product There’s something wrong with the scenario here: Most likely the lack of a follow up plan. Your Follow Up Plan It’s actually amazing how many people don’t realize the importance of contact or sales follow up – let alone having an actual follow up plan for every campaign. Yet this happens with a huge percentage of online entrepreneurs. They put all their emotion and energy into creating the product and launching it... and leave the sales to take care of themselves. The truth is, even if your sales are good, there are so many more ways to maximize them, and it should all be done at the planning stage. Here's an example of proactive launch follow up (names changed to protect the unauthorized). Derek has his big product launch. A couple of days later, he sends out an email to his list. The subject line reads: "Hey, It's Not Too Late!" After greeting his list member by her first name, goes on to say: "I know how busy life is, online. So if you meant to pick up a copy of my new eBook, "54 Ways to Love Your Car Without Being a Mechanic", but got distracted or even just plain forgot, here's your chance to still sneak in under the gate. For the next 3 days only (till midnight on Friday, May 13) if you click on the special link below will be able to buy it for only $14.75 - less than half of its regular $27.75 retail price. “So if you'd love to know everything you need to about maintaining your car in perfect condition (and pay less to learn it), download "54 Ways to Love Your Car Without Being a Mechanic" right now - and get it at my special less-than-half price..." Derek sent out that email on the advice of his copywriter - and, being a new marketer, was absolutely stunned when this follow up letter produced more sales than his initial pre-launch efforts and launch day combined! In fact, when the dust settled, Derek was able to ascertain that this one, single follow up letter had produced 64.9% of his total sales! THIS SHOWS HOW TO INCREASE YOUR SALES BY FOLLOWING UP! FOR ONLY $4.95

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