Thinking Out of the Box – Why Is It an Absolute Must?
People who restrict their mindset to narrowness often have to live within that narrowness. If your business is servicing the local community very well as of now, if you only keep thinking about your local community, you are never going to go international. That does not mean you should completely neglect your base market that you have today and look at the bigger picture. We all know that a bird in the hand is worth two in the bush. But, what we mean to say here is that you should not let the bird in your hand go, yet try to get the two that are sitting in the bush.
Now, is that possible? Is it possible to widen your market even as you are trying not to lose the focus on your present market?
Well, it is all possible. The one thing that you have to bear in mind to make that happen is that you must stop thinking within confined limits. You must start thinking out of the box.
