Public Relations. A Practical Guide to the Basics By Philip HENSLOWE In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including: . planning and outsourcing; . business writing; . working with printers, photographers and designers; . promotions, functions and other events; . crisis management; . new developments in technology; . assessment and evaluation. This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology. Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals. “Should suffice as an in-depth ready reference for the PR newbie. It does what it says on the tin, offering indeed a practical guide to PR.” Management Today Philip Henslowe is a Fellow of the Institute of Public Relations and was chairman of their Education and Training Committee, from 1988 to 1990 and from 1996 to 1997. Also a Fellow of the Communication, Advertising & Marketing (CAM) Foundation, he has taught and lectured on public relations over many years at the University of Central England, Napier University, and at Matthew Boulton College in Birmingham. He has also run training courses for housing associations, NHS Trusts, and a number of foreign, governmental and commercial organizations. • Paperback: 148 pages • Publisher: Kogan Page • Language: English • ISBN: 0749429372

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