Selling the Secret Sauce
Introduction
Before we begin, let’s think about why we really buy 'how to' information products.
Many people will say they buy information products to learn something that will
benefit them in life.
Well that's true.
But there's a deeper, hidden reason why, can you guess?
Want a clue?
If you don't know a certain piece of information it would be a secret to you, right?
If you already knew it, it wouldn't be a secret, right? You wouldn't buy the product.
So, basically we buy information products to learn something new that we didn't
know before 'like a secret'.
Most businesses aren't going to give you the 'how to' information in their ad, they
are going to walk around it and hype it up enough to make you curious enough to
buy their information product.
Heck, how many times have you bought an information product to only find out that
you already knew 99.9% or even everything inside it already?
That's because it was presented as a secret.
So, one of the best ways to increase your sales letter conversions is to present your
Selling the Secret Sauce information product as a secret, or even call it a secret.
As humans we are wired to want to know about information that is kept hidden from
us. And most times will do just about anything to find what the secret is.
For example, Your friend tells you that they know a secret and they aren't telling you
unless you do something for them.
An info-product sales letter works the same way. The information product is the secret
and you need to order to find it out.
It's their secret and the only way you can find out the secret is to buy the product.
This report will give you tons of way to easily present your information product as
a secret.
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THANK YOU - HAVE FUN - DON THORN
