WARNING! Psychological Triggers Exposed
Introduction
The one thing that will grab people's attention almost more than anything is some type of warning. We all pay close attention to weather warnings, health warnings, legal warnings, people to people warnings and of course product warnings.
But product warnings don't have to be bad you can warn people about something good too. And warnings don't even have to be about your product they can be about your particular marketing offer.
The purpose of this report is to show you how to use product warnings to gain your prospect's attention or make then at least curious enough to read your promotional offer. And last but not least how to follow-up your product warning with a persuasive reason to purchase your product.
Warning Symbols
One of the first things that will grab your visitor's eyes when they see your sales letter is your graphics.
You can use all kinds of graphics that express that you have a warning about your product or in your sale letter. You could use symbols that are similar to warning signs we see every day in our lives.
1. Skull And Cross Bones - a symbol that could mean it might be bad or dangerous for them not to buy your product.
2. Flammable Flames - a symbol that may state your product if very hot or your offer is selling fast aka: 'on fire'
3. Red Circle With A Slash Over Another Black Symbol - a symbol saying no to this or no to that.
4. Triangle With An Explanation Point In It - a caution symbol that could warn people about a soon-to-come price increase.
5. Triangle With A Zagging Lighting Bolt Shooting Down - a symbol that could mean your offer is so good it might just 'shock' them.
The common warning colors are red, orange, yellow, white and black. And if you are using audio or video on your web site you can use sirens, flashing red or yellow lights, weather warning beeps, fire scenes, alarm bells, etc.
There are many other examples of warning-related symbols in our everyday lives but these ideas should get you brainstorming.
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