The Insider's Guide To Website Protection! ARE YOU MAKING THIS MISTAKE? I want you to close your eyes for a moment and imagine that you are running a successful online business that affords you all the luxuries life has to offer. You are living the dream, doing what you want, when you want; you live where you please, taking vacations on a whim, waking up when you feel like it, enjoying the "good life" in your lavish beach home. (Can you feel the warm ocean breeze against your face?) Now open your eyes and let the vision fade from your mind... It is difficult to let go of this dream, is it not? Now imagine a nightmare scenario where you in fact had the successful online business, the beach house, the dream life, and you had no choice but to let it all go because you forgot to follow the number one rule of online marketing: "Thou shall always backup your files" Unfortunately, this exact scenario did actually happen to an acquaintance of mine, and very likely could happen to you. What was his fatal mistake? He foolishly trusted his host to keep a backup of his Website files and important databases. Like most online marketers, he wrongly assumed the host was making daily back-ups of all of the data on their servers. Sadly, as you are about to find out, he could not have been more wrong. NEVER TRUST YOUR WEBSITE HOST! Your Website host can have their servers crash at any moment. It can be a technical problem, a natural disaster, or in some cases a malicious attack by a computer hacker. Never, ever, trust your host to backup your files. I can't stress this enough to you. Don't put the livelihood of your online business in their hands. It is a costly mistake you will pay dearly for if you don't heed this warning. Last year, my Website host had one of their servers crash. This affected four of my most popular sites. Fortunately, I was diligent about backing up my files, as I had learned my lesson many years ago about the consequences of not doing so. My sites where back online within 24 hours. Other marketers who had their Websites hosted on the faulty server where not so lucky. They also made the same fatal mistake of trusting the hosting company to backup their files. This company, who shall remain nameless, made no bones about it; if you didn't have your own backup files, your data was permanently lost. These marketers had to rebuild their sites from scratch, and lost valuable time and money in the process. In a few cases, some of these marketers never recovered (they lost entire mailing lists and important files that simply couldn't be recreated). The kicker was that we where all still charged for hosting that month! Comical, but true.

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